Brand Edition 01
Make AI
look
directed.
look
directed.
The Directed 10
Ten decisions.One recognizable brand.
The Art Director’s Guide to AI / Brand Edition 01
Your brand
looks AI.
Fix that.
An AI branding guide for small businesses: a practical ten-step system for removing generator defaults and building a recognizable brand—no design degree required.
35-page fillable guide · Working workbook · Seven copy/paste prompts · Free Red Pen Pass
One recognizable brand.
35fillable guide pages
11workbook pages
07production prompts
60minute polish sprint
01 / The problem
Polished is not the same as directed.
AI is excellent at making finished-looking parts. The problem is that nobody has decided why those parts belong together.
The guide teaches the decisions that come before more generation: what the audience must feel, what should repeat, what should disappear, and what the brand refuses to become.
Style-word soupCard soupDefault roundingImage-world driftClaim-shaped copyNo exclusions
02 / The difference
Generator default
Elevate your ideas
- Everything rounded
- Three unrelated colors
- Claims without proof
Directed
Field / 17
Issued for ideas.
One image world
Color with jobs
One signature
Color with jobs
One signature
Fictional demonstration created to show the method—not a client result.
03 / What you receive
Not a prompt dump.
A guided working system for diagnosing, directing, repairing, and shipping one stronger brand touchpoint.
- 01The 35-page field guide
Plain-language instruction, a visual key, live text fields, clickable checklists, and subtle Art Director’s Examples that show how specific each decision should be.
- 02The 11-page workbook
Fill it digitally or print it. Light-gray AD’s Examples give you a useful starting lane without choosing the answer for you.
- 03Seven production prompts
Briefs for brand systems, imagery, websites, typography, repair, and skeptical copy editing.
- 04The 60-minute polish sprint
A timed sequence for fixing one homepage, listing, deck, campaign, or product page.
- 05The free Red Pen Pass
A five-minute companion tool that turns the visible problems you mark into your first three repair priorities—without uploading your work.
Free tool / Five-minute diagnosis
The Red Pen Pass
Look at one live page, listing, deck, or campaign. Select the visible problems. We will return the first three repair moves—before you ask AI to generate anything else.
No uploadNo loginNo invented AI critique
Step 01
What do you see?
Select every tell you can point to with evidence. Do not select something merely because you dislike it.
Nothing marked yet.
Your first pass
Start here.
The pass finds the visible problem. The guide gives you the complete ten-step system to fix it without starting over.
Get the complete guide — $1904 / The Directed 10
Ten decisions. One recognizable point of view.
01–05 / Define the direction
- 01Name the job
- 02Run the smell test
- 03Write the visual thesis
- 04Set the constraints
- 05Assign visual roles
06–10 / Apply, repair and ship
- 06Direct the image world
- 07Replace claims with proof
- 08Prompt like an art director
- 09Repair before rebuilding
- 10Score and ship
Brand Edition 01
Let AI do the labor.
Keep the taste.
$19
One-time purchase. Instant digital delivery through Lemon Squeezy.
Get the guideSecure checkout and digital delivery are provided by Lemon Squeezy.
05 / Before you buy
Clear answers.
Is this for designers?
It works for designers, but it is written for founders and creators with no formal design training. Technical terms are defined when they appear.
Does the guide design my brand for me?
No. It gives you the decisions, constraints, prompts, and quality-control tools needed to direct better work from ChatGPT, image generators, Canva, Lovable, or a human collaborator.
Is the Red Pen Pass an AI analyzer?
No. Version one is deliberately deterministic. You identify visible evidence; the tool prioritizes the relevant repair rules. It does not upload, scrape, or pretend to understand your brand.
What do I download?
Four digital files: the fillable guide, fillable workbook, prompt library, and a START HERE file.
Which PDF reader should I use?
For the most reliable fillable-field experience, download the files and open them in the free Adobe Acrobat Reader. Browser and system PDF viewers may display the examples correctly, but editing behavior varies. The workbook can also be printed and completed by hand.